17 Creative Adverts and Illustrations That Cleverly Use Negative Space

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Negative space is defined as the area that surrounds or is in between the subject in an image that normally takes on an artistically relevant shape in itself. It's not the easiest thing for a designer to do, but when they get it right it often results in two images being combined together into one seamless image. Here are 17 creative adverts and illustrations that cleverly use negative space.

1. Fiat

Fiat

Fiat

2. ITV 1 - Injustice

ITV

ITV

3. Jeep

Jeep

Jeep

4. An American Werewolf In London

5. Snow White

6. Criminal Underworld

7. Coca Cola

Coca Cola

Coca Cola

8. Pirelli

Pirelli

Pirelli

9. Coca Cola

Coca Cola

Coca Cola

10. Harry Potter

11. WWF

wwf

wwf

12. SANNCOB - Save Seabirds

13. ITV 1 - INJUSTICE

ITV

ITV

14. Philips

Philips

Philips

15. Coffee and cigarettes

Jim Jarmusch

Jim Jarmusch

16. Philips

Philips

Philips

17. Every Minute

clever negative space adverts 13

via Ultralinx