Lets face it, we have all seen a poster or advertisement featuring the latest must have car with just a photograph showing what the car looks like, and at a first glance they all look pretty much the same. Jeep decided that they wanted to create something a little more unusual, so they hired Leo Burnett Worldwide to come up with an idea.
They came up with a very creative solution. Using the tagline “See what you want to see” these adverts use perspective in a brilliant way.
The tagline “See what you want to see” seems to work with the safari like material in the background and the use of wild animals to suggest that with a Jeep you can go anywhere, and literally see whatever you want to see.