Clever Campaign Uses Negative Space to Encourage People to Adopt Pets

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In an effort to encourage family's to give sheltered animals a new home through adoption photographer Amol Jadhav and art director Pranav Bhide have come up with this powerful campaign that uses negative space in a simple yet beautiful way, placing the animal at the heart of the family.

The campaign was designed for World For All Animal Care And Adoptions in Mumbai in order to spread awareness about their own adoption event however it's message is pretty much universal - there's always room for more.

More importantly however is that the advert proved to be highly effective. Compared to last year attendance was up by 150% at the event and this then lead to 42 pets being adopted. To learn more about the event and organisation head here and to see more on the project itself you can visit Behance.

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