This cool interactive instillation by car manufacturer Smart takes the traffic lights that we are all so familiar with and turns them into an interactive experience that members of the public can participate in. The team built a booth nearby with cameras that translate the dance moves of whoever is dancing and then displays those moves in the format of the iconic ‘Don’t Walk’ man.
Apparently the dancing light cause 81% more people to stop at the crossing rather than risk running out into the street. We think she’s should be put everywhere. Check out more information about the campaign here.
