Who knew that the FedEx logo was hiding an arrows within it this whole time. It's one of those things that once you see you cannot un-see. The FedEx logo is just one of many creative and clever brand logo designs.
It's really cool to see how they have designed their legos depending on their company ethos or what service they provide, the Sony VAIO logo is particularly clever in this sense as its inspired by digital frequencies and numbers. Here are 40 of the most creative brand logos with hidden messages put together in this infographic by Oomph.