Photographer Jeffrey Vanhoutte has teamed up with creative agency Norvell Jefferson to create a majestic looking photo series and video that involves white powder and a dancer. The results are truly epic.
The advertisement was created to promote a Dutch company that makes coffee creamer, so judging from that you would expect quite a boring advert but that certainly isn’t the case. In order to capture the action high-speed cameras where used allowing for super slow-motion footage as the dancer leaves trails of powder behind her. Watch the behind the scenes here.
You can also check out more of Vanhoutte’s work via his website.