Companies such as Crayola spend a lot of money trying to come up with new and interesting branding or names for their products, but a young design duo from Japan have done the complete opposite, stripping away everything but the colour in order to create ‘Nameless Paints‘, a minimal set of 10 paint tubes.
Designed by Yusuke Imai and Ayami Moteki the paints do away with unusual colour names and replace them with a simple primary colour labelling system that also relies on the colours to be mixed in order to create various shades of green, orange or blue.
The idea behind it is simple, “By not assigning names to the colors we want to expand the definition of what a color can be, and the various shades they can create by mixing them,” explains Imai. Sure, having names on them may help long term, but the idea is a beautiful way of exploring colour.
via thisiscolossal
