Artist and illustrator John Holcroft is well known for his satirical illustrations that have a retro feel to them. Through these illustrations Holcroft tackles some of the worst aspects of todays society, from sexism, substance abuse and a world obsessed with social media.
The aim of these illustrations is to provoke thought and highlight matters that would otherwise go unnoticed. The 'Happiness Kit' is a great example of Holcroft's work, commenting on how big corporations, companies and the media sell us their idea of happiness that we are all guilty of buying in to.
Source: John Holcroft