Interbrand have just put together their annual ranking of the most valuable brand in the world as of 2015 and once again Apple takes the top spot. To see the full list visit here.
These ranks are based upon a number of factors including the brands financial performance, the influence it has on consumers and more particularly it’s ability to command premium prices for the products it sells. Here are the 10 most valuable brands in the world as of 2015.
10. Amazon
Brand value: $37.9 billion
Percentage change from last year: +29%
Last year’s rank: 15
9. McDonald’s
Brand value: $39.8 billion
Percentage change from last year: -6%
Last year’s rank: 9
8. GE (General Electric)
Brand value: $42.3 billion
Percentage change from last year: -7%
Last year’s rank: 6
7. Samsung
Brand value: $45.3 billion
Percentage change from last year: 0%
Last year’s rank: 7
6. Toyota
Brand value: $49 billion
Percentage change from last year:+16%
Last year’s rank: 8
5. IBM
Brand value: $65.1 billion
Percentage change from last year: -10%
Last year’s rank: 4
4. Microsoft
Brand value: $67.7 billion
Percentage change from last year: +11%
Last year’s rank: 5
3. Coca-Cola
Brand value: $78.4 billion
Percentage change from last year: -4%
Last year’s rank: 3
2. Google
Brand value: $120.3 billion
Percentage change from last year: +12%
Last year’s rank: 2
1. Apple
Brand value: $170.3 billion
Percentage change from last year: +43%
Last year’s rank: 1
Source: Interbrand.com
h/t Businessinsider
