What would happen if famous logos were effected by the products they choose to endorse? Italian industrial product designer Marco Schembri has come up with a series that answers this exact question. Turning the logos of famous companies such as McDonald's and Absolut into a product of their own doing.

The McDonald's logo becomes overweight thanks to burgers and junk food whilst the Absolut logo becomes blurred from the alcohol. It's a simple and fun idea that Schembri has executed brilliantly. You can see more of his work on behance.net.

McDonald's

Absolut

Starbucks

Gillette

Nutella

Zippo

Durex

Braun

Nestle

Red Bull

h/t Ultralinx