Altered Famous Logos Appear as If They're Effected by the Products They Sell

What would happen if famous logos were effected by the products they choose to endorse? Italian industrial product designer Marco Schembri has come up with a series that answers this exact question. Turning the logos of famous companies such as McDonald’s and Absolut into a product of their own doing.

The McDonald’s logo becomes overweight thanks to burgers and junk food whilst the Absolut logo becomes blurred from the alcohol. It’s a simple and fun idea that Schembri has executed brilliantly. You can see more of his work on behance.net.

McDonald’s