Although most skin care companies will want to let you know how badly your skin can age if you don't take care of yourself - or in other words use their products. A Norwegian pharmacy has taken a more honest approach to its latest campaign which paints growing older in an entirely different light.
Their answer? a fascinating and quite poignant video titled 'A Lifetime in 60 Seconds' in which we see a frank and unaltered look at how our skin changes as we age from 0 - 100. The video was created in partnership with Vitus Apotek and ad agency T/A Pol and offers a refreshing take on showing the body just the way it is - no retouching involved. Check the video out below.
Here's a brief breakdown of the video:
Watch the full video here: