Keeping the creativity alive is a must, especially if you’re working in a very creative industry where you always have to come up with bright ideas if you want to keep up. Swedish designer Daniel Carlmatz is one of those people who love to challenge their creativity on a daily basis without any fuss. His challenge to create a typographic logo, every day, for 365 days got the Internet’s attention.
His typographic logos are created only by using a simple world and adding visual elements to it, making use of space and geometry in such a way that it will make you thing: “How come I haven’t thought of that before?” The results of his challenge are truly simple and genius. No big panache, no colourful designs or screaming artworks, just a grey background, one word and making use of the space between. This proves that great creativity comes from simplicity, or just like Marcus Aurelius or Hannibal Lecter after him would say: “Of each particular thing, ask: what is it in itself, in its own constitution?”
Now, here are some 25 typographic logos for you to serve as food for thought and creativity guidance this year.
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