Meet Paul Mason, the man behind Fashion Santa, a modern take on the traditional Santa Claus we've all grown up with. Mason is a slimmer, better dressed and slightly younger version of the Santa we all know and can be found at Toronto’s Yorkdale Mall.
The mall is donating $1 for every selfie that people grab with Mason and then uploading the selfies to social media with the hashtag #YorkdaleFashionSanta. Because of his modern and more traditional look Mason is apparently avoiding snapping selfies with children so that they don't get confused between himself and the more traditional santa, his main focus for the selfies is adults.
With his well trimmed bears and on outfits this is exactly how you'd expect a modern Santa to look.