Here's How to Film a $2.6 Million Supercar Commercial Without the Car

The Veyron becomes the Chiron.
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If you expect potential customers to part with $2.6 million for a supercar then a few pictures in a brochure probably aren't going to cut it, you're going to need a video of it in action and that's exactly where SLGH come in.

Because Bugatti's latest car, the Chrion, is pretty much an upgraded version of the Veyron it makes a lot of sense to use it's predecessor as a dummy car to then lay a CG version of the Chiron over the top. The end result is as cool as it is deceptive. They did a pretty amazing job.