Negative space is defined as the area that surrounds or is in between the subject in an image that normally takes on an artistically relevant shape in itself. It’s not the easiest thing for a designer to do, but when they get it right it often results in two images being combined together into one seamless image. Here are 17 creative adverts and illustrations that cleverly use negative space.
1. Fiat
2. ITV 1 – Injustice
3. Jeep
4. An American Werewolf In London
5. Snow White
6. Criminal Underworld
7. Coca Cola
8. Pirelli
9. Coca Cola
10. Harry Potter
11. WWF
12. SANNCOB – Save Seabirds
13. ITV 1 – INJUSTICE
14. Philips
15. Coffee and cigarettes
16. Philips
17. Every Minute
via Ultralinx
