Given that side from your imagination there are very few limitations to what you can create with LEGO it stands to reason that each time they bring out a new advertising campaign it matches that same ethos and these clever new print ads do just that.
LEGO has long been inspiring children to be and do more, just checkout this letter from the company to parents some 40 years ago, and their newest campaign plays on three incredibly popular dream professions that children have – Firefighter, Rock Star and Astronaut.
Put together with the help of Ogilvy Bangkok the adverts play on the daydreams of our youth whilst looking towards their future, one that they’re building around themselves with the help of LEGO. Paired with the simple tagline “Build the future,” the firm selected professions from science, the arts and social services to give a well rounded message that says LEGO inspires children and helps them build their future.
Sadly the LEGO outfits you see in the adverts were 3D illustrations, however given their success there are now plans to build real ones.
via Ultralinx
