There’s good reason why Chinese artist Lui Bolin likes to refer to himself as the invisible man. You’ll have to look pretty hard to find him, especially in his latest project in which he teamed up with renowned photographer Annie Leibovitz.
The duo paired up together to create two advertising campaigns for luxury fashion brand Moncler in which they used Leibovitz’s artistic eye and Bolin’s special talent for disappearing to create a series of photographs in which Bolin is barely visible.
In each of the shots Bolin has used his face and the Moncler snowsuit he’s wearing as a canvas on which he carefully paints the backdrop he’s standing in front of, effectively camouflaging himself into his surroundings. The campaigns were put together for Spring/Summer 2017 and then Fall/Winter 2017, as can be seen in the change of settings and climates in the photos. A fascinating example of what can happen when two creatives combine forces.