How accurately can you draw logos from memory?

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Are you a car aficionado? Can you recognize any car by its logo or, even more than that, by its forms and curves? Probably you can. But can you draw logos from memory? Yes, car logos. Since you stay home and relax, why not try this challenge by UK van retailer Van Monster?

What they did was ask 100 people to draw a couple of car logos from memory. 46 men and 54 women drew pretty accurate and absolutely terrible car logos and we're here to take a look at them.

They didn't only have to draw the logos, they also had to colour them. So, another thing to remember. And it seemed they remembered them quite right. 80% of the drawings had perfect colours, while a tad fewer (78%) had the shapes right. However, that is not all there is to a car logo and only 26% of the drawings were good, and 12% were almost perfect.

Does good branding help draw logos from memory?

Car manufacturers spend a lot of time and money on creating and upgrading their brand identity. And we know that a car is more than just "an object". For most people, it becomes a companion, a "she" or "he", a dear member of the family. People tend to develop a strong affection for their cars and therefore, a strong affection for a specific brand. Usually, this is what car manufacturers are betting most of their money on. So, to find out which of them succeeded, Van Monster set this challenge in motion. It was only made for UK.

"To find out which car logos the general public can recall with ease and which ones they struggle to remember, we asked 100 people to draw 10 badges from the well-known car makes in the UK as accurately as possible, purely from memory", says the Van Monster official release.

They had over 1,000 drawings to analyze. The main points they followed were the shapes of the logos, the font, the colours, and those small details that make all the difference. So, are you curious to see which motoring legacies are so engrained in our collective memory, that they might stay there forever? Let's take a look at the data provided by Van Monster!

1. Alfa Romeo

74% forgot the flag; 63% forgot the snake; 13% didn't get the colors right; 25% included a shield in their drawings

74% forgot the flag; 63% forgot the snake; 13% didn't get the colors right; 25% included a shield in their drawings

2. Audi

Audi has, maybe, one of the simplest badges in the automobile world. However, 7% of the people involved in the test failed to draw it accordingly.

14% drew the wrong number of rings; 5% confused the Audi logo with the Olympic logo; 7% just didn't remember the logo

14% drew the wrong number of rings; 5% confused the Audi logo with the Olympic logo; 7% just didn't remember the logo

3. BMW

BMW logo is another iconic car logo designed in 1927. The colours represent the Bavarian flag. Do you think they got it right?

59% drew the layout right; 92% got the colours right; 7% didn't draw the circular shape

59% drew the layout right; 92% got the colours right; 7% didn't draw the circular shape

4. Ferrari

Ferrari is mostly an aspirational brand and its logo was first painted by Enzo Ferrari himself. Then the colour yellow was added as it was the colour of his city of birth and then the Italian flag colours.

88% included yellow in their drawings; 82% tried to draw a horse; 15% put the Italian flag colours in their drawings; 49% drew the name in their logo

88% included yellow in their drawings; 82% tried to draw a horse; 15% put the Italian flag colours in their drawings; 49% drew the name in their logo

5. Ford

90% drew the oval shape; 89% remember the blue colour; 58% tried the italic font

90% drew the oval shape; 89% remember the blue colour; 58% tried the italic font

8. Peugeot

20% didn't draw any kind of animal; 25% drew the animal in the wrong direction; 30% drew a completly other logo

20% didn't draw any kind of animal; 25% drew the animal in the wrong direction; 30% drew a completly other logo

9. Renault

71% tried a diamond shape logo; 11% drew another car's logo; 33% tried the overlap detail

71% tried a diamond shape logo; 11% drew another car's logo; 33% tried the overlap detail

10. Toyota

32% didn't use any ovals in their drawings; 12% drew the letter T; 19%just didn't get any part of the logo right

32% didn't use any ovals in their drawings; 12% drew the letter T; 19%just didn't get any part of the logo right

11. Volkswagen

17% overlapped the v and w; 93% drew a circular shape; 9% drew the v separated from the w

17% overlapped the v and w; 93% drew a circular shape; 9% drew the v separated from the w

12. Vauxhall

11% drew a V; 26% got the colour red right; 48% tried their hand at drawing the griffin; 9% drew the flag

11% drew a V; 26% got the colour red right; 48% tried their hand at drawing the griffin; 9% drew the flag

Via van monster