Every day we are under a constant barrage of advertising, be it on television, print, or online. High gloss, flashy lighting, bright colors, each ad looks expensive backed up by a high production value. But who says it has to be that way?
Source: BoredPanda
Meet Olukunle Tanimowo. He is a novice photographer from Lagos, Nigeria. Like the rest of us, Tanimowo found himself exploring his interests during the COVID-19 lockdown. In an interview with Bored Panda, he says that he always wanted to delve deeper into photography. So, with a lot of enthusiasm, a smartphone, household items, and a few friends, he got to work.
Creative budget campaigns
Source: BoredPanda
The first “campaign” he and his friends created featured Nestle Milo Chocolate Milk. The set-up is simple. They made use of a white paper background and home items as props. As for camera and editing equipment, all Tanimowo used was a smartphone and Adobe Lightroom. The result? A layout you could find in magazines.
Tanimowo never expected his newfound interest to gain a lot of attention. After tweeting his work on his own Twitter page, another user named Dirmax tweeted photos of his work. The next thing he knew, his work had gone viral.
Source: BoredPanda
So, what motivates this creative? In the same interview, he gets inspired to try new ideas by photographers he finds online. But most of all, it comes from “the joy of creating something from nothing”.
Here’s some more of his work as well as the process he goes through to get those photos just right.
Source: Offishial Olu Instagram
Source: Offishial Olu Instagram
Source: Offishial Olu Instagram
Source: Offishial Olu Instagram
To see more of Olu Tanimowo’s work, check out his Instagram account.