When it comes to making a great logo there’s a number of things to consider, from colour to shape and in some cases font type, or if you’re one of the designers behind the 15 logos below perhaps even a hidden message or two.
From Toyota’s badge spelling out each of it’s letters to to FedEx’s hidden arrow between the letters E and X, after seeing these 15 logo breakdowns you’ll never look at them the same way again.
1. Toyota
![](https://blazepress.com/.image/c_fit,h_600,w_600/MTQyOTk2NDIyMTA5NzY2ODYx/hidden-logo-messages-1jpg.jpg)
2. Toblerone
![](https://blazepress.com/.image/c_fit,h_600,w_600/MTQyOTk2NDIyMTA5NzY2ODYy/hidden-logo-messages-2jpg.jpg)
3. FedEx
![](https://blazepress.com/.image/c_fit,h_600,w_600/MTQyOTk2NDIyMTA5NzAxMzI1/hidden-logo-messages-3jpg.jpg)
4. Tour De France
![](https://blazepress.com/.image/c_fit,h_600,w_600/MTQyOTk2NDIyMTA5NzAxMzI2/hidden-logo-messages-4jpg.jpg)
5. Beats
![](https://blazepress.com/.image/c_fit,h_600,w_600/MTQyOTk2NDIyMTA5ODk3OTMz/hidden-logo-messages-5jpg.jpg)
6. Baskin Robbins
![](https://blazepress.com/.image/c_fit,h_600,w_600/MTQyOTk2NDIyMTA5ODMyMzk3/hidden-logo-messages-6jpg.jpg)
7. Amazon
![](https://blazepress.com/.image/c_fit,h_600,w_600/MTQyOTk2NDIyMzc4MTM2Nzgy/hidden-logo-messages-7jpg.jpg)
8. Quicksilver
![](https://blazepress.com/.image/c_fit,h_600,w_600/MTQyOTk2NDIyMzc4MTM2Nzgx/hidden-logo-messages-8jpg.jpg)
9. Pinterest
![](https://blazepress.com/.image/c_fit,h_600,w_600/MTQyOTk2NDIyMzc4MjAyMzE3/hidden-logo-messages-9jpg.jpg)
10. Hyundai
![](https://blazepress.com/.image/c_fit,h_600,w_600/MTQyOTk2NDIyMzc4MjY3ODU0/hidden-logo-messages-10jpg.jpg)
11. Levi’s
![](https://blazepress.com/.image/c_fit,h_600,w_600/MTQyOTk2NDIyMzc4MjAyMzE4/hidden-logo-messages-11jpg.jpg)
12. London Symphony Orchestra
![](https://blazepress.com/.image/c_fit,h_600,w_600/MTQyOTk2NDIyMzc4MjY3ODUz/hidden-logo-messages-12jpg.jpg)
13. Alfa Romeo
![](https://blazepress.com/.image/c_fit,h_600,w_600/MTQyOTk2NDIyMzc4MzMzMzg5/hidden-logo-messages-13jpg.jpg)
14. Northwest Airlines
![](https://blazepress.com/.image/c_fit,h_600,w_600/MTQyOTk2NDIyMzc4MzMzMzkw/hidden-logo-messages-14jpg.jpg)
15. Galeries Lafayette
![](https://blazepress.com/.image/c_fit,h_600,w_600/MTQyOTk2NDIyMzc4Mzk4OTI1/hidden-logo-messages-15jpg.jpg)
via Ultralinx