This Bookstore Is Using Clever Clickbait to Get People Reading Classic Novels

Taking inspiration from the controversial trend that is clickbait one bookstore in Texas has found a way of using it to their advantage, by creating their own irresistibly eye- catching adverts and articles that encourage people to pick up classic novels and start reading.

Normally if you click on an advert or article with a catching headline you end up on a page full of pop-up adverts and even more confusing links however The Wild Detectives have come up with a term they call Litbaits, their own version of clickbait that entices people to click by using a novels story and turning into a catchy and curiosity baiting headline and it works oh-so-well and with catchy titles such as “British guy dies after selfie gone wrong” to describe The Picture of Dorian Grey and “German doctor becomes first person to perform full body transplant,” in reference to Frankenstein you can see why. Find out more here.

1. The Wonderful Wizard of Oz by L. Frank Baum:

2. Frankenstein by Mary Shelley:

3. Strange Case of Dr Jekyll and Mr Hyde by Robert Louis Stevenson:

4. Gulliver’s Travels by Jonathan Swift:

5. Dracula by Bram Stoker:

6. The Prince by Nicolo Machiavelli:

7. Romeo and Juliet

8. The Scarlet Letter

9. The Picture of Dorian Grey

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